Fred. Olsen Cruise Lines appoints new sales and marketing director

Fred. Olsen Cruise Lines has appointed Jackie Martin (pictured) as its new sales and marketing director.

Based at the line’s head office in Ipswich, Jackie will take overall responsibility for Fred. Olsen’s UK sales, marketing and public relations teams. Reporting to managing director Mike Rodwell (above left), Jackie will focus on enhancing and further developing the Fred. Olsen brand and its relationships with trade partners, ensuring that marketing and PR activity continues to drive sales to travel agents and directly through Fred. Olsen’s own channels.

Speaking of her new role, Jackie said: “I’m very excited to have the opportunity to work with the wonderful Fred. Olsen team and it will be a real privilege to help care-take such a fabulous brand, with a rich heritage and loyal following.

“I’m also looking forward to working with our trade partners to help develop even more compelling reasons to choose Fred. Olsen in the future.”

Jackie comes to Fred. Olsen from Bourne Leisure, where she was the sales and marketing director at Butlins. She has previously held senior positions at NTL (Virgin Media) and CNN (part of Turner Broadcasting).

Mike Rodwell said: “We are delighted to have found such a fitting and dynamic candidate to fill this pivotal role within our senior management team. Jackie’s extensive sales and marketing expertise – most recently with a well-known travel brand – will be sure to stand her in good stead in this key position.

“This is an exciting time of growth, but also of great challenges, in the cruise industry. I am confident that Jackie will embrace the opportunities available to us and will play an important part in helping to develop and shape the direction of Fred. Olsen Cruise Lines well into the future.”

Jackie replaces Justin Stanton, who will be leaving Fred. Olsen on April 30 after a 13-year career with the cruise line to pursue a new opportunity within the travel industry.