Gin, champagne and cruises: Earn more with Cunard’s Shine Rewards Club

Gin, champagne and cruises: Earn more with Cunard’s Shine Rewards Club

Cunard’s Shine Rewards Club goes lives on December 3 – but agents who register in November will earn up to 50 bonus points.

The luxury cruise line will operate a points system allowing agents to earn points in a variety of ways, from making a Cunard Fare booking to completing training modules.

This announcement follows the successful introduction of the programme by P&O Cruises last November. Agents can now combine points across the brands and exchange them for a variety of rewards, including designer goods, experience days and technology products.

Agents will also be able to enjoy additional rewards from Cunard brand partners such as Pickerings 3 Queens’s Gin, Laurent-Perrier champagne and Godiva chocolates, plus the ultimate reward: a Cunard cruise.

Bonus points will be allocated depending on Academy Online ranking: unregistered – 10 points; First Officer – 20 points; Staff Captain – 30 points; captain – 40 points; Commodore – 50 points. Plus, agents can start earning straight away with five points for every Academy Online module they complete. Points awarded in November will be visible when the full Shine website is live from December 3.

What’s more, from December 3, when agents make a Cunard Fare booking they’ll be able to play Cunard’s online Deck Game to discover how many points they’ve earned. From then until December 23, every Grill Suite booking will be put into a prize draw to win one of 10 lots of 1,000 Shine points.

Cunard sales director Gary Anslow said: “We’re delighted to be joining Shine Rewards Club. It offers us the opportunity to reward our agents for making Cunard Fare bookings and for engaging with The Academy Online. Since its launch, the programme has been an enormous success and the feedback from agents has been really positive. It will increase awareness of our exceptional ships, itineraries and White Star Service, all of which set Cunard as the benchmark for luxury travel.”

P&O Cruises VP of sales & distribution Alex Delamere-White said: “It’s great to see Shine Rewards Club welcome a new brand on board. We can’t wait to be collectively rewarding agents for their support and loyalty for both P&O Cruises and now Cunard. With more brands come more points and more points mean more rewards for agents. “Over the last year we have seen over 10,000 agents benefit from Shine Rewards but what pleases us most is when agents choose to use their points to sail with us. Now with more opportunities than ever to earn points, we hope to see more agents on board than ever before.”

Agents can register online now at

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