Holland America Line is to run a ‘We Are Alaska’ month in a bid to help increase trade awareness around the destination.
The month will include webinars, immersive videos led by the Holland America business development team.
Lynn Narraway, Holland America Line’s managing director UK & Ireland, said: “Alaska is all about wide open spaces, spectacular scenery and rare wildlife, and we know it’s the sort of destination that travellers will long to visit in 2021 & 2022, whether they take an Inside Passage cruise to venture further inland to Denali National Park or Canada’s Yukon Territory – an exclusive to Holland America Line. HAL has been showing travellers this beautiful region for over 70 years, nobody knows Alaska better than we do, therefore the key objectives of ‘We are Alaska’ month are for us to for share HAL’s own extensive experience with agent partners.”
“At a time when most of us are working from home, this is the ideal opportunity for travel professionals to become Alaska experts themselves by joining our webinars, taking our HAL Academy Alaska specialist course, experiencing ‘The Great Land’ through beautiful video and noting our own expert tips and fun facts. We want to share our Alaska story, so that travel partners (and their clients) can discover the three best ways to get to know Alaska with Holland America Line – ‘By Land, By Sea, By Experts’.”
Wendy Lahmich, HAL’s director of sales UK & Ireland, added: “We want to give our travel partners more confidence to sell Alaska as a destination, therefore to help them on their journey we are offering an extra 2% bonus commission on any HAL 2021 Alaska cruise or Land & Sea Journey booked until 31 December 2020. For instance on an 18-night holiday for two that includes a 7-night Alaska cruise, three nights in a Wilderness Lodge at Denali National Park and a tour of the stunning Yukon territory, that could mean an extra bonus of more than £200.”