HX goes all inclusive

HX goes all inclusive

Company looks to simplify offering

HX, the company otherwise known as Hurtigruten Expeditions, has announced that it is to all inclusive.

The company will start rolling out the change from October 2024 with Galapagos and Antarctic sailings. The whole fleet will by all inclusive by November 2024.

The all inclusive offering includes alcoholic and non-alcoholic drinks, professional photographs and daily, expert-led expeditions. It also simplifies the message to the trade.

Alex Delamere-White, HX Chief Commercial Officer, said: “Expedition cruising can be a complex product for agents to sell, given the unique destinations we visit and varying experiences by operator. We’re confident that by including so many elements as standard in the price, we can simplify life onboard and enhance our trade-friendly focus.

“We want our guests to fully embrace being curious travellers when they’re with us. By making things as easy as possible, they can focus on exploring remote parts of the world and learning from our expert team. We believe adventure should be all-inclusive, which is why our daily expeditions, talks and access to the science centre come at no extra cost, alongside delicious food and drink.

“In direct response to guest and partner feedback, this product evolution marks one of many initiatives to establish our new brand identity and enhance the guest experience. We have been the experts in expedition since 1896; now our team is focussed on strengthening our position as the global leaders in expedition cruising by providing pioneering experiences, unmatched itineraries and great value.”

For guests booking a HX expedition, starting with Antarctica & Galápagos expeditions departing in October 2024, their regular grade cabin will now include:

• Daily expeditions and activities such as hikes, community visits and talks
• Full board dining, including breakfast, lunch and dinner with house wine and beer
• Wine, beer, spirits and cocktails available across the day and evening
• All-day coffee, tea and soft drinks
• Free Wi-Fi
• Gratuities
• HX’s interactive science programme, Science Centre and activities both on and off the ships
• Access to a sauna, hot tubs and fitness rooms
• Professional photos from the onboard photographer
• Opportunities to engage with and support local communities and environmental initiatives through Hurtigruten Foundation
• Take home expedition gear and a reusable water bottle

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