Iain Powell to join Hurtigruten

Hurtigruten, the Norwegian coastal cruise specialist, has hired Iain Powell as its new vice president of sales & marketing for the UK and EMEA.

Powell, who has held previous roles with Titan, Saga and Carnival UK, replaces Anthony Daniels. He will oversee Hurtigruten’s coastal product following the company splitting off its expedition arm.

“We are delighted to welcome Iain Powell to our team as the VP Sales and Marketing UK & EMEA. His wealth of experience and industry knowledge will be invaluable as we continue to strengthen our influence in the UK market, which is key to Hurtigruten’s global strategy,” said Hedda Felin, CEO of Hurtigruten. 

“I am very pleased to welcome such an asset for the UK and EMEA team as Iain Powell. He brings with him extensive experience and trade network from the travel and cruise industry, which will be of high importance for us in the coming time of increasing our sales goals in these key markets. He has strong results behind him and with his leadership and track record, I see great opportunities and an exciting time ahead in the UK & EMEA markets,” said Patrick Brewer, Chief Commercial Officer at Hurtigruten. 

“Hurtigruten is a company I have long admired, so to have the opportunity to lead the UK & EMEA teams at such an exciting time is fantastic. I have been lucky enough to form strong relationships in the industry, and I feel very fortunate to now be joining a business with such awareness and recognition of the importance of their agent partners. I also feel very privileged to inherit such a strong, dedicated, and passionate team that together with our trade partners will be vital in supporting the growth of Hurtigruten as we embark on this next phase,” said Iain Powell.