If Only introduces new Luxury Cruise Collection

If Only has launched ten exclusive cruise itineraries as part of its new luxury cruise programme, showcased in a dedicated brochure released today.

The tour operator has teamed up with ten cruise lines: Azamara Club Cruises, Celebrity Cruises, Crystal Cruises, Holland America Line, Oceania Cruises, Princess Cruises, Regent Seven Seas, Seabourn, Silversea and Star Clippers.

There is the option to create bespoke packages, as long as the embarkation or disembarkation points are in existing If Only destinations. That means ports in Africa, Latin America and the Mediterranean will not be serviced.

Agents can mix and match If Only’s ‘Signature Experiences’ for special occasions or to create unique cruise-and-stay packages. Additional rewards are available for agents on all cruise-and-stay packages, which include flights, cruise and at least one night’s accommodation.

My Loyalty Card – the operator’s agent loyalty programme – points apply to every booking, but agents can earn £100 bonus rewards for all cruise-and-stay bookings made in April, and £50 for every booking from May 1.

If Only sales and marketing director Gordon McCreadie said: “The brochure is just a snapshot of the packages the team can curate.

“The ten packages featured within the collection have been designed to showcase these fantastic cruise lines, and help our agents convert as many luxury cruise enquiries as possible. The format of these packages is not rigid, and it is our aim to become the first port of call for all bespoke luxury cruise-and-stay enquiries, and we can tailor every package to every customer’s specific requirements.

“We have launched at what we feel is the perfect time, with cruise bookings continuing to grow and so many new ships.

“However, one thing our agents are telling us is that they need more flexibility and choice with regional departures, high-quality hotels and touring or unique experiences that seamlessly complement the cruise itineraries.

“We have sold cruise for a number of years but delayed launching until now as, like with all If Only enhancements, we understand that getting the right team in place is just as important as sourcing the right product.”

If Only now has a team of six luxury cruise specialists.