Jonny Peat to join Advantage

Jonny Peat to join Advantage

Luxury business development manager to become new cruise commercial manager

The Advantage Travel Partnership has announced that Jonny Peat, Celebrity Cruises’ luxury business development manager, is to become its next commercial manager – cruise, starting from April 29.

Peat has worked for Celebrity since 2014 and has also held positions with Viking Cruises, Thomas Cook and Princess Cruises.

The role will report to John Sullivan – Head of Commercial.

Sullivan said: “Jonny is a great appointment and will be a strong addition to the team as we focus on growing our share of the cruise market moving forward.

“With his extensive experience of the UK cruise sector and a strong profile across the UK travel industry, he will work closely with our network of cruise partners to further strengthen our cruise proposition for members as well as help us drive our overall cruise strategy, through developing a robust and enhanced communications and events programme with our Cruise Champions.”

The Advantage Travel Partnership generates over £400m of cruise sales annually and are looking to grow their share of the market.

Sullivan added: “Whilst Cruise was badly impacted during the pandemic, the long-term growth prospects of the industry remain strong, and we want to be in a position to fully leverage the opportunities this will bring for members.”

Celebrity Cruises recently launched the All-Inclusive Photo Project (AIPP) to help tackle “the lack of diversity in travel marketing imagery”.


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