Win share of £200,000 pitching to Levi Roots and Royal Caribbean

Win share of £200,000 pitching to Levi Roots and Royal Caribbean

The Reggae Reggae Sauce founder will help the line share a £200,000 prize among agents

Consortia members can win a share of £200,000 to boost their business in a new competition from Royal Caribbean International. 

The judging panel for The Royal Pitch will include Levi Roots, the entrepreneur who rose to fame by pitching his Reggae Reggae Sauce on BBC2’s Dragon’s Den in 2007. 

Agents are invited to pitch “forward-thinking concepts” which will help grow their business.



Pitches can encompass anything from creative social marketing campaigns to new technology, and shortlisted agents will pitch in person to Roots and his fellow judges at a series of live events. 

The first chance to enter The Royal Pitch opens on April 1, for four weeks, and in-person pitching and judging will take place on June 8. Three further rounds of entries and live events will then take place before March 2023. 

To enter, agents need to submit a video via the Club Royal website, detailing their creative business proposal and requested investment in under five minutes. At the live final events, the judges will determine which shortlisted ideas win a share of the total prize. 

Roots said: “I know the difference that investment can make to a business; I went from running a successful market stall in Notting Hill Carnival to a multimillion-pound business. I’m excited to take part in Royal Caribbean’s The Royal Pitch to help support consortia members grow their businesses and boost sales.” 

Joining Levi on the panel will be Royal Caribbean’s vice president of Europe, the Middle East and Africa, Ben Bouldin, and Stuart Byron, director of sales, UK, Ireland and Spain. 

Byron added: “At Royal Caribbean we’re continuously innovating to grow and improve our business, and we encourage our partners to do the same. The Royal Pitch is designed to give consortia members another avenue to help grow their business with a big idea they’re passionate about – as well as test out their pitching skills! We’re excited to meet some of the entrants and hear their forward-thinking and ingenious ideas.”

Earlier this month Royal Caribbean launched a new app for travel agents in the UK and Ireland.

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