Michelle Daniels joins A-Rosa as sales director

Michelle Daniels has joined A-Rosa River Cruises as the company’s new sales director.

She is due to start her new role on April 22, being responsible for the river cruise lines sales strategy, which remains focused on the trade.

Lucia Rowe, Managing Director at A-ROSA UK & Ireland comments: “I am delighted that we can now tell everyone that Michelle is joining our UK team. She is an experienced and passionate cruise executive, who has an impressive track record of leading powerful brands both in the ocean and river cruising and successfully establishing them in the UK market. Her commercial acumen, extensive network of contacts and longstanding contribution to the CLIA family will be invaluable to us going forward.

“We continue our search for an experienced Regional Sales Manager to cover the south of the UK. I would encourage any potential candidates who are interested in joining our small but mighty team to get in touch.”

Talking about her new role, Daniels said: “I am thrilled to be joining such a wonderfully well-respected team under the leadership of Lucia, and excited to build on the successful growth and strong trade relations whilst exploring opportunities for new dynamic partnerships.”

Daniels has worked with a number of companies in the travel industry, most recently as commercial director of Light Blue Travel, the GSA for Nicko Cruises and American Queen.