More young people taking a cruise, says ABTA

The number of young people taking a cruise has grown at a rate quicker than any other age group, according to ABTA.

More than a quarter (28 per cent) of 18-34 year olds took a cruise in the year to July 2019, a 6 per cent rise. The numbers were published in the industry body’s Holiday Habits Report, revealed at The Travel Convention in Tokyo.

Overall, one in 10 people took a cruise last year while 14 per cent had one booked. Sixty per cent of respondents said they were interested in taking one, up from 58 per cent.

More than a quarter (27%) of 25-34 year olds who are interested in going on a cruise would like to take an expedition trip.

Victoria Bacon, director of brand and business development, said: “The UK cruise industry has seen significant growth in recent years with a record number of passengers reaching over two million for the first time last year. As cruise operators have diversified and adapted to their customers’ needs there is now a greater choice of cruise trips than ever before.

“With the continued innovation of the cruise product there has been a noticeable boost in the number of young holidaymakers choosing this type of holiday. Whether it’s making the most of the on-board technology, taking part in adventure-based excursions or experiencing an 80s themed party at sea, there is an incredible range of options for both new and seasoned travellers to enjoy.”

Sam Ballard

Sam Ballard is the publisher of CRUISE ADVISER and has been writing about the cruise industry for a number of years. His CV includes the likes of shipping magazine International Cruise & Ferry Review and the digital publication Cruise News. He can be contacted on:sam@cruise-adviser.com.

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