MSC Cruises revamps loyalty programme 

MSC Cruises has overhauled its loyalty programme to offer customers a range of new benefits. 

Voyages Selection has been replaced by Voyagers Exclusives. All members will automatically receive at least a 5% discount on any cruise booked at any time. Previously, Voyages Selection was only available on a select number of MSC Cruises’ sailings.

Any sailing booked at least six months prior to departure will result in an additional 5% discount. For all cruises booked at least nine months ahead of the sailing, those in the Silver, Gold and Diamond tier memberships will also receive €50 or $50 shipboard credit.  The MSC Status Match is available through travel agents.   

All members who book a sailing 12 months before departure will receive double reward points.

Global sales vice president Achille Staiano said: “The new Voyagers Exclusives scheme is set to reward each and every member of our loyalty programme with every booking made for our entire portfolio of ships and itineraries year round.

“We know that our Voyagers Club members are always keen to move from one tier up to another and the double points available for bookings made 12 months prior to departure are a fast track to success on all counts. All-in-all, Voyagers Exclusives has benefits for everyone who joins up when they book a holiday at sea with MSC Cruises.”       

MSC Cruises is also offering a promotion to members who book any cruise before June 30, 2022, for a sailing before October 30, 2022. They will receive €50 or $50pp on board credit and 700 extra points on top of the usual 5% discount.

Last month the line announced it had hired Neal Hussey as its regional sales manager for the south and south Wales.