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MSC reveals Fantastica campaign

MSC is to include premium drinks package on all Fantastica experience bookings in addition to the inclusion of service charges as part of the cruise fare.

The promotion runs until March 22 and includes cruises through summer 2020 and winter 2020/2021.

Antonio Paradiso, MD MSC Cruises UK & Ireland, said: “We are really excited to be launching our all-inclusive wave promotion earlier than ever, giving agents the opportunity to make the most of the run-up to Christmas. This is the third year in a row we are running the promotion and following last year’s record-breaking success we are hoping for the promotion to prove popular with consumers again this year.”

MSC has also launched its new television advert and brand campaign. The ad, “The Sea at Its Most”, is airing on both free and paid-for channels. Directed by awarding-winning director Stuart Douglas, the new advert looks at the sea in various guises – the sea at its most welcoming, adventurous, curious, spectacular, delicious, magical and unforgettable. 

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In this issue, we look ahead to the next 12 months, bringing you expert opinion from travel industry leaders as we ask them, where next for cruise? Andy Harmer of Clia, Ben Bouldin of Royal Caribbean International, Lynn Narraway of Seabourn, Craig Upshall of Aurora Expeditions and Neil Barclay of Viking Cruises all share their views, in this special section of the magazine. Click here to read the magazine in full.

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