MSC Cruises has announced a commercial deal with the children’s toy company Lego, which will see the first themed playroom debut on MSC Armonia.
The line will also install Lego playrooms on two of MSC’s ships currently being built by Fincantieri and STX France.
The two new ships will be delivered in 2017.
MSC Armonia is currently being lengthened and refitted as part of the company’s £160 million renaissance programme.
MSC Cruises’ CEO Gianni Onorato said: “The Lego Group and MSC Cruises are both family businesses recognised the world over, so our two companies are a great match. Lego bricks and toys are close to the hearts of millions of people who grew up playing with them, and with this partnership we hope to give our younger guests some magical memories that they’ll treasure forever.
“We’re proud to be able to make The Lego Group a contributor to the MSC cruise concept, and I know our younger guests are going to love this exciting new addition.”
The move is part of changes to MSC’s kids’ clubs, which will see separate clubs developed for five age groups, Baby (under threes), Mini (three-six years), Junior (seven-11 years), Young (12-14 years) and Teen (15-17 years).
The new Lego Experience on board will include:
- Duplo Play Pen: supervised play for children under five, including educational games
- Classic Lego bricks for free time play (children aged five-11)
- The Lego Vertical Play Wall: a game that pits two teams against each other to complete the building of a figure on each side of the wall (children aged seven-11)
- Building Happening: a contest for two teams to create the most impressive construction (children aged six-11, parents welcome)
- Lego Tech Experience: free play with Lego-branded games on X-Box, Wii and PlayStation (children aged seven-11)