NCL enhances loyalty rewards programme

NCL enhances loyalty rewards programme

New resources are available for travel agents to help them communicate the benefits to their clients

Norwegian Cruise Line (NCL) has enhanced its Latitudes Rewards Programme for cruisers with a redesigned tier structure to make it easier to achieve the next status level.

New resources and assets have been created for travel agents to help them to communicate the benefits to their clients, including dedicated NCLU training courses available at Norwegian Central.

The revamped rewards programme now features seven tiers, including a new Diamond status as well as Sapphire, which replaces the previous Platinum Plus tier.

Almost all tiers now feature a reduced points requirement to unlock each new status level, allowing guests to enjoy exclusive rewards faster.

Silver status is now available to guests with 20 rewards points, compared to 30 previously, allowing guests who book a suite on a 10-day voyage to automatically reach Silver status after a single cruise.

Latitudes members will have access to a range of new onboard experiences and special offers tiered according to their status, including a one-time free cabin upgrade, Wines Around the World tasting experience, Sail & Sustain mixology experience, member cruises, internet package discounts and the novelty signature tier-status pins.

Other benefits include members-only cocktail parties, complimentary specialty dining and laundry service plus priority tender and disembarkation, as well as discounted shore excursions, duty-free shopping, photo packages and spa treatments.

Cruisers earn one rewards point for every night they sail, with an additional point per night for suite and The Haven by Norwegian guests, as well as for members who book a Latitudes Rewards Insider Offer. Guests are automatically enrolled in the programme once they return home from their first cruise.

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