Norwegian Cruise Line has unveiled its new, and largest, UK TV advertising campaign to date.
Break Free will be shown across 38 channels in the UK, including Channel 4, ITV, Channel 5 and a range of Sky channels. It’s soundtracked by Queen’s I Want to Break Free.
It will run from February 6 to March 7.
“At Norwegian Cruise Line, we have a history of innovation, and we have always had a fighting spirit,” said NCL Vice President & Managing Director in the UK, Ireland, Middle East and Africa, Eamonn Ferrin. “Our team has been using this pause to prepare for our comeback, and the creative minds and incredible talent we have in-house truly delivered. The NCL team has developed a campaign that calls to the traveller in each of us and our collective desire to feel free again.”
Karen Sequeira, Marketing Director of UK&I, Middle East and Africa, adds: “’Break Free’ is the first time we are undertaking a national TV campaign of this scale which will be combined with a 360° approach across digital, print and trade. Investment at this level is testament to a burgeoning interest in cruise in the UK and the country’s position as our number one international market. We’ve seen growing demand from the British public, and we are keen to invest in further strengthening our brand awareness in the region. We hope ‘Break Free’ inspires excitement and wanderlust.”