Norwegian Cruise Line has launched Norwegian Central, a new trade portal which it says will help agents learn, market and sell NCL holidays more easily.
Here agents gain direct single log-in access to NCL’s agent booking engine Seaweb, as well to a complete relaunch of NCL’s training platform NCL University (NCLU).
The new knowledge hub provides refreshed course content, new achievement levels and a reimagined reduced rate programme that allows agents to book reduced cruises for module course completion.
Also included in Norwegian Central is Marketing Headquarters, which gives agents the opportunity to create their own marketing materials for selling NCL from an extensive toolbox of flyers, banners, videos and more.
Agents can stay-up-to date on all NCL news via Norwegian Central, which features access to the cruise lines’ exclusive Partners First Facebook Page and provides for updates and registration to upcoming webinars, ship visits and events.
Eamonn Ferrin, VP and managing director of NCL UK&I and MEA, said: “In line with our Partners First Philosophy, it has been our utmost priority this year to provide our valued travel agent partners with the support they need, and we will continue to build on this going forward. We see a great demand for NCL cruises, especially for 2021, 2022 and 2023, and we are increasing our efforts to ensure we equip agents with the best tools possible to help them capitalise on this opportunity. We are excited to launch Norwegian Central, which brings all our key tools together in one convenient place and look forward to introducing further initiatives very soon.”
Mark Godden, product manager at Cruise Circle, said: “Norwegian Central is a great tool – there’s relevant content for everyone within our business, be it marketing, sales, customer care or product teams. I can’t think of another cruise line tool that offers access to such a wide range of clearly marked, easy to find information, all with just one log-in. This, combined with the recent launch of NCL Air, is yet another reinforcement of NCL’s readiness to innovate in all aspects of its business.”