Norwegian Cruise Line’s (NCL) TV advert is returning to screens for six weeks to coincide with the company’s return to cruising.
The cruise line’s biggest-ever marketing campaign Break Free was launched in February 2021.
Set to the lyrics of Queen’s I want to Break Free, the advert will be broadcast on 41 channels, including ITV, Channel 4 and Channel 5, reaching 64.2 million viewers.
The adverts will air during some of Channel 4’s hit shows, such as Grand Designs, Epic Wales: Valleys, Mountains & Coasts, and Bettany Hughes’ Treasures of the World, as well as additional hero spots on ITV and Channel 5.
The commercial seeks to “inspire, excite and create a sense of wanderlust”, and will run until Sunday October 31, 2021.
Watch the advert here:
The campaign coincides with NCL’s return to cruising as a third of the company’s fleet of 17 ships are now back in operation.
Eamonn Ferrin, NCL’s vice president of international Business, said: “Break Free will be back on our screens as customers finally get back out on the open seas. With an even greater selection of truly unique and unforgettable itineraries with the likes of Extraordinary Journeys and now more ships in Europe, and the recently announced Norwegian Prima, we are certain that our partnership with UK TV will inspire, excite and create a sense of wanderlust.”
Karen Sequeira, NCL’s marketing director, UKI & MEA, said: “The campaign is a continuation of our Break Free positioning theme and builds on the successful TV activity we undertook earlier this year. It is 360 multi-channel approach, including communications across both our trade and consumer networks. The campaign is perfectly timed to encourage viewers to dream, to plan and book ahead. The aim is to connect with our audience on an emotional and empathetic level.”