New P&O Cruises advert features Sam Fender

P&O Cruises is airing a new TV advert from today (October 13).

It is the final instalment of the line’s four-part series and features North Shields singer Sam Fender’s song, ‘Getting Started’.

Titled ‘Family and the Fjords’, the advert concludes the ‘Holidays As Varied As You’ series and was filmed on P&O Cruises’ newest ship, Iona, in Stavanger and Olden.

“We’re delighted that through Sam’s music we can tell the story of how a P&O Cruises holiday offers guests exceptional experiences to share with their loved ones,” said P&O Cruises president Paul Ludlow.

“In this particular ad, the family can be seen enjoying once in a lifetime shore experiences set against the stunning fjords landscape – a far cry from the traditional beach and sunbed adverts we have been used to at this time of year.

“At a time when money must go further, a P&O Cruises holiday continues to offer excellent value for every member of the family, with accommodation, full board meals, theatre shows, live bands and supervised round-the-clock complimentary children’s clubs, all included.”

Read more: P&O Cruises adds Scandinavia and Baltic holidays