Nile Rodgers, Holly Willoughby and Craig David to launch MSC Bellissima

Nile Rodgers, Holly Willoughby and Craig David are among the showbiz names that will launch MSC Bellissima in Southampton in March.

The line is to host three days of celebrations which will see Holly Willoughby host the naming ceremony on March 2nd. Nile Rodgers and his band Chic will provide the entertainment during the evening while Sofia Loren will be the ship’s godmother, a role she has fleet-wide.

On March 3, Craig David will perform for 3,500 travel agents at the company’s largest ever trade event.

“I am so proud to be hosting the naming ceremony of MSC Bellissima in Southampton and to have the opportunity to showcase our newest ship to so many of our travel agent partners, media outlets, valued guests and future cruisers,” said Antonio Paradiso, MD for MSC Cruises UK & Ireland.

“We are having our most successful Wave season ever and these celebrations will allow us to thank all of our existing agents, as well as showcasing our newest ship and onboard offering to potential new partners.  MSC Cruises is on a fantastic journey in the UK & Ireland, and the growth, and development we have seen in the last five years has been remarkable. The MSC Bellissima launch celebrations are the next step in this journey that promises, with the continued support of our travel agents to exceed all our expectations”