Norwegian Cruise Line (NCL) has appointed Gary Anslow as senior sales director UK and Ireland in a bid to expand the line’s market share in the region.
Taking on the role from November 1, Anslow will work on growing and retaining existing accounts, as well as acquiring new ones.
NCL say that Anslow “will capitalise on NCL’s growing presence worldwide with the delivery of six new Prima Class ships, which will expand to 23 ships by 2027”.
Anslow joins NCL from Cunard where he worked as sales director since January 2018. In this role, he led the company’s UK and onboard sales, sales operations and trade marketing teams.
Prior to Cunard, he spent seven years at The Monarch Travel Group as sales director for several travel brands, including Monarch Holidays, Cosmos Holidays and Avalon Waterways.
Anslow will report into Eamonn Ferrin, who has been recently appointed vice president of international sales.
Ferrin says: “We are thrilled to welcome Gary on board. He brings an impressive skillset and extensive senior-level experience in the travel industry, which will be instrumental toward NCL’s growth in the UK and Ireland. Gary has a proven track record of delivering high value projects combined with longer term strategic thinking. Having him lead our operations in one of our most important markets is a testament to our growth strategy.”
Anslow said: “I am delighted to be appointed senior sales director UK and Ireland at such an exciting time in NCL’s history with the introduction of the highly anticipated Prima Class. Alongside my new team and loyal travel agents, I look forward to forging new relationships and strengthening the UK and Ireland’s position as one of the leading NCL markets outside of the US and Canada.”