Norwegian partners with Just Goods to eliminate single-use plastic bottles

Norwegian Cruise Line has partnered with Just Goods, Inc in a bid to eliminate all single-use plastic bottles across its fleet by January 2020.

The announcement is part of a broader move by the line towards environmentally sound practices through its Sail & Sustain Environmental Programme. The programme embodies Norwegian’s commitment to minimise waste to landfill, reduce its CO2 emissions, increase sustainable sourcing and invest in emerging technologies.

Norwegian eliminated single-use plastic straws in 2018 across its 16-ship fleet and private destinations. This latest initiative, which begins with new ship Norwegian Encore, will replace more than six million single-use plastic bottles every year.

Andy Stuart, president and chief executive officer of Norwegian Cruise Line, said: “It is imperative that we take meaningful steps to preserve our oceans and the destinations we visit. Partnering with Just is one of my proudest moments as the head of our pioneering brand. This latest effort – the elimination of single-use plastic bottles across our fleet – is just the latest environmentally responsible action we are taking to reduce our footprint and encourage others to protect our natural resources. While we are aware that this is just the beginning of what we and others need to do to be good stewards of our environment, we are committed to our Sail & Sustain initiatives and will continue to innovate for the overall benefit of the planet and its future.”

Just was founded by American rapper, songwriter, actor and activist Jaden Smith (son of Will Smith) and family to reimagine sourcing and packaging water. Just is 100% spring water in a plant-based carton, which is made of 82% renewable materials; the paper carton is made from trees grown in responsibly-managed forests and the cap and shoulder are made from a sugarcane-based plastic. It is refillable and recyclable.

The company has a global presence with bottling facilities worldwide, allowing it to meet demand around the word without shipping from a single production source. Just takes care to use the most efficient shipping options available.

Just Goods CEO Ira Laufer said: “It’s critical that businesses take a leading role in efforts to lighten the impact we have on our planet. “We created Just to do just that – to be a better option in a category that has created a lot of the damage and continues to do so.  The Just team couldn’t be happier to now share this goal with our partner, Norwegian Cruise Line. We’re deeply appreciative of Norwegian’s commitment that’s so similar to ours – the company is pushing the boundaries of what’s always been done because it knows we all need to do better. We’re thrilled to be taking steps in the right direction alongside NCL.”

“It’s critical that businesses take a leading role in efforts to lighten the impact we have on our planet,” said JUST Goods, Inc. CEO Ira Laufer. “We created JUST to do just that – to be a better option in a category that has created a lot of the damage and continues to do so.  The JUST team couldn’t be happier to now share this goal with our partner, Norwegian Cruise Line. We’re deeply appreciative of Norwegian’s commitment that’s so similar to ours – the Company is pushing the boundaries of what’s always been done because it knows we all need to do better.  We’re thrilled to be taking steps in the right direction alongside NCL.”

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