P&O Cruises has been named as the headline sponsor of the BAFTA Television Awards.
The partnership will cover multiple years and include activity both during the ceremony itself and around it.
There will also be a P&O Cruises Memorable Moment Award during the event, which will which will take place on May 14, 2023. The award will be the only award voted for by members of the public.
Paul Ludlow, P&O Cruises president, said: “We could not be more delighted to be working in partnership with BAFTA for the upcoming Television Awards. This headline sponsorship brings together two iconic British brands, both steeped in heritage and with huge synergies in entertainment and experience.
“Just like holidays, TV provides escapism from the everyday and the BAFTA Television Award categories and nominees represent a huge variety, with programming and talent which truly celebrates the best of the best.”
Louise Robertson, executive director of Partnerships & Fundraising at BAFTA, said: “As Britain’s most popular cruise line, P&O Cruises is a distinctively British brand with history and heritage in the hearts and minds of all age groups.
“As an arts charity, we are very grateful to P&O Cruises for its generous support of the BAFTA Television Awards, enabling us to stage Britain’s biggest celebration of UK and international television – and look forward to developing our new partnership over the coming years to celebrate the people who bring this to life through their storytelling and production, and inspire the next generation of creative talent.”