P&O Cruises reveals Gary Barlow as brand ambassador

P&O Cruises has revealed that Gary Barlow will be the company’s new brand ambassador in a partnership that will “fuse” music and travel.

The deal will be revealed at an event tonight at St. Luke’s London Symphony Orchestra.

Barlow, known for being part of Take That, has written 15 Number One singles, won six Ivor Novello Awards, eight Brit awards, sold over 45 million records worldwide and over eight million concert tickets.

Paul Ludlow, P&O Cruises president, said: “We are immensely proud to have someone of Gary’s stature and talent working with us as brand ambassador and we look forward to revealing more exciting details on Gary’s role very soon.”