P&O increases commission for Wave campaign

P&O Cruises is to increase its commission by 1 per cent and give away an additional 100,000 Shine points from December through to March as part of its Wave campaign.

P&O Cruises vice president sales and marketing Alex Delamere-White said: “Nothing could have prepared us for the challenges faced this year and the cruise sector has arguably had it tougher than any other. The commission increase, which runs until March 31, is in recognition of the support we have seen from agents throughout this year as we all return to face a brighter new year sales period.”

Agents will be rewarded for every Select Price booking made for P&O Cruises until March 1, with higher amounts of Shine points available to win on the ‘Spin to Win’ game on the Shine website.

Bonus amounts include 1,000 points, 5,000 points and 10,000 points with 5,000 points needed for a three night cruise and 10,000 for a seven night Mediterranean cruise.

In addition, to help agents prepare for the Wave period this year P&O Cruises is holding a series of new Virtual Visits. Agents will be able to book specific slots for advice, questions and up to date news from training and engagement manager Steph Adams.

Delamere-White continued: “Our 100k Shine points incentive rewards agents for their tremendous work throughout this year and as we work together to deliver a strong Wave period. We have high expectations for Wave given the over-whelming demand for our recently released programme of 2022 holidays demonstrating increased consumer confidence for cruising.”

A 5 per cent deposit offer and extra on board spending money for guests join these agent booking incentives.

“Our low five per cent deposit offer provides yet further incentive for customers to book as we look to make it even easier for our guests and agents to book a P&O Cruises holiday this Wave period.”