P&O Cruises has launched a new TV advertising campaign featuring a real-life couple to celebrate its return to international sailing.
The 40-second TV advert, which premiered on Monday September 13 across national broadcasting channels, features a couple recounting holiday memories from P&O Cruises’ new ship Iona.
The advert’s launch coincides with P&O Cruises’ new ship Iona beginning voyages to Spain, Portugal and the Canary Islands on September 25. The line is also looking forward to the launch of new ship Arvia in December 2022.
Watch the advert here:
Further adverts are currently being filmed that will focus on the Mediterranean and Caribbean.
Each film will feature real-life relationships and will build on P&O Cruises campaign of ‘Holidays as varied as you’.
P&O Cruises president Paul Ludlow said: “A P&O Cruises holiday is all about variety of experiences which we were keen to convey in our latest TV advertising concept. We also wanted to capture the special, intangible aspects of a holiday and the way so many of us replay memories from our holidays for many years afterwards.
“The past 18 months have highlighted that we need pivotal, vital moments to create memories which are full of joy. This film, featuring a real-life couple, captures that joy with an authentic and heartfelt spirit.
“We’re proud to be launching this new campaign and ‘What a night’ celebrates and embodies these themes. We will be sharing future versions, each revealing more about the choices to be found on a P&O Cruises holiday, in the coming months and we hope that they will have wide appeal.”