Princess Cruises UK had its largest ever booking day while offering its £1 deposit day, yesterday, June 12.
The line has held its £1 deposit for three years running – this year on cruises departing on or after January 1. Bookings were up more than 40 per cent year-on-year.
Tony Roberts, vice president Princess Cruises UK and Europe, said: “We want to thank all of our agent partners for the fantastic support they gave us on £1 deposit day. To receive such strong backing from across the trade was greatly appreciated by the team and I, and I’m sure the spike in Princess bookings many agents experienced will have made all their hard work worthwhile.
“It’s clear the offer has now become a real feature in the travel agent calendar and we’re thrilled by its success.
“£1 deposit day perfectly exemplifies the pledges we made in our recently-launched ‘travel agent promise’, which states we will be easy to do business with, reward our partners and ensure we provide agents with all the brand knowledge they need to sell Princess Cruises.”