Princess Cruises records biggest ever UK booking day

Princess Cruises records biggest ever UK booking day

Agents helped the line beat its previous best-ever booking day in 2019

Princess Cruises has reported its biggest ever booking day in the UK after launching a ‘£1 deposit day’ on June 29, which allowed guests to secure a 2023 or 2024 cruise. 

Bookings were up by 13 per cent compared to the line’s previous strongest booking day in 2019. The line saw strong demand for its 2023 roundtrip Southampton cruises on Sky Princess alongside an increase in demand for fly-Mediterranean voyages and long-haul destinations such as Alaska, the Caribbean and Australia.

Paying tribute to UK travel agents, Eithne Williamson, vice president Princess Cruises UK and Europe, said: “We want to thank all of our travel agent partners for helping us achieve our best-ever booking day yesterday. It is thanks to their unwavering commitment and hard work that we were able to surpass our previous best booking day and we’re extremely grateful for their continued support.

“The demand for cruise holidays is evidently back and better than ever and we are sure agents will agree that it is fantastic to see holidaymakers once again being able to plan ahead for future holidays in destinations both close to home and further afield.”

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