Reader Offers breaks record at cruise show
Reader Offers, the independent cruise retailer, has reported a 22 per cent year-on-year rise in bookings at its cruise show.
The average value of each booking at the show also increased, by 12 per cent, while passengers were up 25 per cent.
River bookings rose by 33 per cent.
“This is the sixth cruise show that we have held and the post-show data clearly backs-up the trend we are seeing within our business, and the industry as a whole, that cruising is capturing more and more interest,” said Jeremy Dickinson, CEO, Reader Offers Ltd.
“With the vast array of cruising holidays now available, the Cruise Show is a great way of showing what’s on offer to those that may not have cruised before or are keen to explore new destinations. This year, we saw an increase in the number of river cruises being booked; these holidays enable travellers to incorporate more varied excursions into their holiday than ever before, which seems to appeal to an alternative audience.
“By visiting the Cruise Show, their eyes are opened to the huge choice and our figures show that cruising really is continuing to grow at a steady pace.”