Regent Seven Seas Cruises breaks its record for largest booking day

For the second year running, the company has broken its record of bookings taken in a day

By Cruise Adviser On Aug 24, 2021

The largest booking day in Regent Seven Seas Cruises’ 29-year history has set a new record for the second year in a row.

After launching the 2023-2024 Voyage Collection on Aug 18, bookings and reservations overtook the company’s previous largest booking day, set on October 21 2020, by 15 per cent.

Travel trends identified from the booking day included an interest in longer, more exclusive experiences in ‘bucket list’ destinations. This was particularly seen with the rise in bookings of the Regent Suite, which costs £8,000 per night, and cruises to regions further afield being reserved.

The luxury line has celebrated the fourth record-breaking launch day within a year. Regent had previously broken its world cruise launch day twice, before adding their largest ever booking day twice to the record.

These records have been occurring since the launch of its 2023 World Cruise in September 2020, followed by its launch for the 2022-2023 Voyage Collection in October 2020, and most recently, the 2024 World Cruise launched in July 2021 — which sold out in under three hours.

Jason Montague, president and chief executive officer of Regent Seven Seas Cruises, said: “The outstanding result of our 2023-2024 Voyage Collection launch is the perfect spring-board as we welcome our first ship back to the ocean next month with the inaugural season of Seven Seas Splendor.

“I’m proud to say that this is our fourth record-breaking launch day within a year, reinforcing the fact that luxury travellers continue to have a burning passion to explore the world and that Regent Seven Seas Cruises’ unrivalled experiences are extremely important to them.

“It also shows how our loyal guests have, throughout this challenging period, continued to give us their unwavering support, and we are delighted to be able to offer them the luxury vacations they so richly deserve.”

The 2023-2024 Voyage Collection includes 139 new voyages ranging from seven to 132 nights, with itineraries across Africa, Alaska, Asia, Australia, the Caribbean, Northern Europe and more.