Robert Scott, P&O’s vice president of brand & product is to take on an expanded role as vice president brand, marketing & sales.
The move follows the departure of Alex Delamere-White, who will officially leave the business at the end of May.
Scott has been with P&O Cruises for more than five years in various positions, implementing a new brand strategy. He also led the brand and on board experience strategy for the company’s two new Excel-class ships Iona and Arvia and was instrumental in delivering the partnership with Gary Barlow as musical director for Iona. More recently he was Carnival UK’s lead on the Covid-19 “Return to Service” programme, overseeing the coordination of the framework of health protocols which will be in place from the first UK coastal cruise in June this year.
Scott said: “This is a significant time for the travel industry and particularly the cruise sector, as we begin the initial phase of our return to service with the UK coastal cruises. The arrival of our two new ships for P&O Cruises in the next 18 months, Iona and Arvia, gives us huge scope to encourage a new audience to cruising and travel agents will play a critical role in this future growth.
“I am looking forward to playing a part in the recovery of the industry in the coming years, through listening to our guests, working closely with our travel agent partners and continued investment in our ships.”
P&O Cruises president Paul Ludlow said: “Robert’s varied and proven sales and marketing expertise will stand us in good stead as we embark on our resumption of sailing at this milestone time for the industry as whole. His experience with blue chip companies will ensure that hand in hand with our agent partners we will create stand out communication and strong commercial partnerships for our mutual benefit.”