Royal Caribbean launches RCL Cares

Royal Caribbean Cruises Limited – the parent company of Royal Caribbean, Celebrity, Azamara and Silversea – has launched RCL Cares, a new initiative to support UK and Ireland travel agents during the coronavirus pandemic.

The new hub, which mirrors an initiative in the States, offers information “from wellbeing support for families to links to UK government and ABTA advice to businesses, trade FAQs and contact details for sales support teams”.

New policy details and corporate messaging is also available.

Ben Bouldin, vice president EMEA, RCL explained: “We can’t emphasise enough how integral our trade partners are to our business and how valued they are to us, which is why we have launched RCL Cares; a centralised platform to make it as easy as possible for our trade partners to find the information they need.”

Jo Rzymowska, vice president & managing director EMEA, Celebrity Cruises added: “This is one of the most challenging periods our industry has seen and naturally we want to support our trade partners in any way that we can. Whether that’s by sharing our latest branded content, updated policies or even supporting with wellbeing activities for the family, we hope RCL Cares will help ease the pressure during this difficult time.”

Peter Shanks, managing director UK, Ireland, Middle East & Africa, Silversea Cruises said: “We are all in this together with our valued trade partners and we are committed to supporting them through these difficult times. RCL Cares says exactly that – we care about our trade partners.”

David Duff, Commercial Director, Azamara Club Cruises comments: “If we can take any positives from this challenging time, I hope that it will bring us even closer to our trade partners via initiatives such as RCL Cares. We will continue to build on this site, using the platform to offer any support we can.”

You can access RCL Cares here