Royal Caribbean has revealed that it will be returning to our screens for Wave, with a new advertising campaign and sponsorship of Masked Singer, a new ITV entertainment programme. There will also be a three-part documentary series about Symphony of the Seas.
The campaigns will all focus on Royal Caribbean’s commitment to selling cruises to Families. The adverts will be narrated by Jodie Whittaker, who plays Dr Who.
“Earlier this year, we embarked on a on a ‘deep-dive’ into the existing and potential Royal Caribbean customers in the UK and Ireland”, said Royal Caribbean AVP and managing director UK & Ireland, Ben Bouldin. “It is this research that has informed the overall strategic direction for the brand in 2020 and beyond – a laser focus on families.
“Our new approach celebrates the modern multi-generational family in all its wonderful madness. And in doing so, celebrates a holiday that caters to everyone’s needs, however big or small your family is, so compromising can become a thing of the past”.
“The complexities of modern families throw new challenges into holidaying – more people to please, different worlds colliding and extra tensions all means more compromise to keep everyone happy. Families have changed and it was important for us to inspire new-to-cruise families to consider a Royal Caribbean holiday by showing them we understand modern family dynamics and have holidays that are perfect for them”, said Fiona Wylie, marketing director, Royal Caribbean UK and Ireland.