Saga is to work with a smaller number of travel agents to allow them to “collaborate and build stronger relationships with those partners”, it has been revealed.
The company has terminated its contracts with a number of travel agencies as part of a new trade strategy.
The holiday company, which operates ocean, river ships and an escorted touring programme, notified partners today.
A Saga spokesperson said: “As Saga customers return to travel throughout 2022, we have made changes to our business to ensure we are delivering the holidays our customers want. As part of this, we are moving to work with a smaller group of trade partners to enable us to more closely collaborate and build stronger relationships. This is all part of our strategy to build a more agile Travel business, delivering the quality holidays that our customers want.”
A number of agencies, including consortia, online and high street travel agents are part of the cull.
The company only started selling through the trade in 2014.
Sir Roger De Haan, the son of the company’s founder, Sydney De Haan, sold Saga in 2004 for £1.3 billion. In 2020 he bought back a 20 per cent stake in the company for £100 million and took on the role of chairman, according to The Sunday Times.
Sir Roger has previously been critical of decisions made by Saga’s private equity owners.