Scenic Group appoints MSC’s Andrea Stafford

Scenic Group appoints MSC’s Andrea Stafford

Stafford brings more than 20 years' experience in the industry

Scenic has appointed former MSC Cruises head of retail Andrea Stafford as director of trade sales and made five new hires.

Stafford will oversee the newly restructured trade-dedicated team of 10. Stafford, who will begin her new role on April 4, will report to Scenic Group’s chief sales and marketing officer, Anna Wolfsteiner.

Alongside her role at MSC, Stafford has worked in sales leadership roles at Royal Caribbean Cruises and Thomas Cook, and started out in the industry in the late 1990s as a regional sales manager for First Choice Holidays.

Commenting on the appointment, Wolfsteiner said: “Andrea’s wealth of experience and natural leadership qualities will be a huge asset to us as we enter an exciting new chapter for the Scenic Group. I’m thrilled she’s joining the team and look forward to supporting her in the months to come as we continue to realise our UK trade growth strategy.”

Stafford added: “I’m looking forward to bringing the experience I have had over many years to the Scenic Group and helping UK agents to recognise the enormous potential within the brand. I’m equally excited to be joining the impressive newly expanded trade sales team and working with them to grow. The Scenic Group is a dynamic business that has an incredible line up of industry firsts, new hardware and truly game-changing experiences planned for this year. I can’t wait to get started.”

Meanwhile, Wendi Hardy has been promoted to the newly created role of national sales key account manager with immediate effect. The regional sales team has been bolstered by the recent addition of Jonathan Davies as sales manager – north, while a sales manager – central is due to be announced. In addition, the agency sales support and trade marketing team have both doubled in size with two new appointments.

Wolfsteiner said: “Our trade partners are an essential part of our ongoing success and we are committed to making sure that they have every opportunity to grow with us. The enhanced team aims to give every agent even more chance to build their Scenic Group business and benefit from our award-winning support.”

Following Stafford’s departure from MSC, the line announced it had restructured its trade sales team.

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