Scenic Group to add ‘Cruise Only’ to Fares

Scenic Group to add ‘Cruise Only’ to Fares

Emerald Cruises and Scenic to offer new fare type

Scenic Group – which includes Scenic Luxury Cruises & Tours and Emerald Cruises – is to offer ‘cruise only’ prices across its global collection, in response to agent feedback.

The company operates river cruises in Europe and Southeast Asia, as well as luxury yachts in the Caribbean, Mediterranean and Adriatic, North and South America, Australasia and polar regions, Scenic Group introduced ‘cruise only’ lead-in prices globally from 30th May 2023.

Andrea Stafford, director of trade sales for Scenic Group, said: “We have chosen to introduce cruise only’ fares to simplify our prices and make agents’ lives easier. We believe the additional option provides agents with more flexibility and more choice for their customers.

“With an increase in brand awareness in the last month following the launch of Scenic Eclipse II and the release of Maritime Masters on Discovery+, we wanted to offer agents a greater and more streamlined set of pricing options. We hope this will help drive sales and give agents the freedom to more personally tailor our holidays to their clients’ needs.”

To support the shift in model, Scenic Group is offering dedicated marketing materials to promote bookings, along with bespoke training sessions for agents looking to bolster sales; an online training programme available 24 hours a day; and a River Rewards & More agent incentive scheme by which agents can earn luxury gifts on every booking that they make with Scenic Group.

Agents interested in working with Scenic & Emerald Cruises should email

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