Cruise Adviser

Seabourn ‘enhances’ travel agent offer

Line will allow agents to take out 'allocations' to access benefits

Ultra-luxury cruise line Seabourn has “extended and advanced” its travel Partnership Appreciation Events (PAE) to offer agents and their clients extra benefits when they take out an “allocation” of suites (under
the company’s GAP programme) on one or more summer 2021 sailings before July 31 2020.

The new offer essentially changes the focus from being a “groups” promotion to an “allocation”.

Benefits of holding an allocation of five or more suites on any chosen 2021 summer departure
include bonus commission of up to 9 per cent for the agent partner and $500 per suite onboard
spend for clients.

Lynn Narraway, Seabourn’s managing director, UK & Ireland, said: “As we look ahead to 2021
opportunities, taking out an allocation of five or more suites on a chosen Seabourn summer 2021
sailing means that agent partners may then market that cruise, along with all the benefits, to
families, friends or even individual clients. Seabourn has also waived any GAP deposit fee,
meaning that there is no cost for the agent to set up the allocation, and guests simply pay the
regular cruise deposit when they book.”

The enhanced PAE Allocation offer is combinable with many of Seabourn’s current campaigns
including the 4 per cent bonus commission (valid on Europe, Alaska & Canada 2021
cruises); Sensational Suite Savings guest benefits, as well as the new ‘Book with Confidence’
and ‘10% Early Bonus Savings’, which are designed to give clients the confidence to book early.

Narraway added: “It is so simple to set up an allocation with Seabourn. For example if an agent
partner were to take an allocation of 5 veranda suites on a 10-night Yachtsman’s Mediterranean
cruise on Seabourn Encore, departing from Civitavecchia (Rome) on 23 June 2021, the agent
would receive 5% bonus GAP commission PLUS our special 4% bonus commission (total 9%**
extra compensation), while the client will enjoy $500 per suite onboard spend plus all the amenities
of our Sensational Suite Savings promotion, which include complimentary suite upgrades, included
business class air from London and select regional airports, free internet package and more.

If the client chooses to pay early in full, they may also receive a 10% discount on the gross cruise
fare. The agent may even choose to escort their clients on the cruise under the terms of our
valuable Tour Conductor (TC) programme. And of course our Business Development Team are
here to help partners with setting up the allocation, marketing tips and even producing collateral.”

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