Ultra luxury cruise line Seabourn has signed a multi-year deal with UNESCO in an agreement that will promote and support sustainable tourism, according to the cruise line’s president.
UNESCO – which is responsible for protecting World Heritage sites around the world – is to give Seabourn’s guests exclusive information on current and future projects as well as putting its own speakers onboard as part of the Seabourn Conversations programme.
In return Seabourn has said it will raise $1million as part of the agreement; the money is to be taken from the line’s UNESCO shore excursions, which will now include a donation.
“Seabourn is proud to be partnering with UNESCO to promote and support sustainable tourism,” said Seabourn president Richard D. Meadows. “Through this partnership we are committed to providing our guests with a deeper appreciation and understanding of the many World Heritage sites that we visit around the globe and the important work that UNESCO is doing.”
Irina Bokova, director-general of UNESCO added: “With this partnership UNESCO and Seabourn truly demonstrate our shared commitment to safeguarding World Heritage by promoting sustainable tourism at these iconic destinations.
“The partnership enables us to reach the travelling public with our conservation message which is universal in scope and so important to the dialogue and mutual understanding that is needed to nurture a culture of peace.”