The Script and Pixie Lott added to Ionafest bill

More acts including The Script and Pixie Lott have been added to P&O Cruises’ Ionafest.

The event, which is being billed as a major new festival taking place this summer, will be held on board P&O Cruises upcoming vessel, Iona. It will take place on the July 4 sailing to the Norwegian fjords.

The line-up already includes Clean Bandit, Trevor Nelson, Alex James, Diversity, Jo Whiley and Sara Cox. Gary Barlow, pictured, will also perform on board.

P&O Cruises president, Paul Ludlow, said: “We are breaking new ground on Iona, with some of today’s biggest music artists performing at Ionafest. This really is the festival of the year and I’m sure that our guests will be just as excited about these new line-up additions as we are.

“The backdrop of the Norwegian Fjords will give guests a dramatic landscape to enjoy a variety of entertainment, incredible acts and mouth-watering pop-up restaurants, making this a truly once in a lifetime opportunity.”

Prices for the seven-night Ionafest start from £749pp.