Thomson challenges cruise misconceptions with #notforme campaign

Thomson challenges cruise misconceptions with #notforme campaign

Thomson Cruises has revealed it is behind a social media campaign that challenges misconceptions about cruise holidays.

The #notforme hashtag was used by 12 bloggers and photographers travelling on board Thomson Dream and Thomson Celebration in the Caribbean and Central America.

The team shared pictures of exciting activities in the region – such as Antigua from a helicopter or driving classic cars in Havana – all while using the the tongue-in-cheek hashtag, without mentioning they were on a cruise.

‘Not for me’ is seen a typical response from someone who wouldn’t consider a cruise holiday.

The team included the man behind @London Instagram account, Dave Burt; Jenny Scott, author and founder of Mother’s Meeting; and YouTube star and beauty vlogger Hannah Michalak.

Tobago, courtesy of Dave Burt

Managing director of Thomson Cruises, Helen Caron, said: “Our #notforme campaign is a playful way to get people thinking differently about a cruise holiday, turning common misconceptions on their head. We often hear the phrase “not for me” from people who haven’t explored what experiences a cruise has to offer.

“We tailor our itineraries to make sure everyone from couples to families gets the most out of their time ashore – every day is a new adventure.

“Working with some of the UK’s most talented and influential photographers has been a fantastic way to reveal the reality of what a cruise is really like to those who wouldn’t usually consider it their choice of holiday.”

You can see images and videos captured by the bloggers at

(Credit: @byrnephotography)

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