Thomson unveils Jamaica campaign

Thomson unveils Jamaica campaign

Thomson Cruises has released a new advert as part of its promotion for 2014/15 sailings from Jamaica, a move which sees it base a second ship in the Caribbean.

The video is a sequel to Thomson’s Platinum Parkour campaign, and once again sees the 3RUN freerunners in action – this time with Olympic medalist Yohan Blake.

However, while the first advert highlighted the improvements that had been made onboard Thomson’s fleet, this video puts the spotlight on Thomson’s new deployment.

It’s a very exciting move for the company
Helen Caron
Managing director of Thomson Cruises

The company will now operate the Thomson Dream from Montego Bay, Jamaica as well as the Thomson Celebration from Barbados.

Thomson Dream is being repositioned from winter cruises in Egypt’s Sharm El Sheikh.

Speaking to Cruise Adviser Helen Caron managing director of Thomson Cruises said: “It’s a very exciting move for the company. It will give us a new homeport in a great destination – and one our customers will really enjoy.

“We will have access to some very exciting new itineraries, with destinations like Guadeloupe and South America being huge bonuses to our guests.

“One huge advantage about Thomson is the company’s cruise and stay programme. We operate our own flights, hotels and cruises so can package those together to make the perfect holiday.”

Caron, who has worked for Thomson for 15 years, has picked up experience on the distribution side of the business as well as overseeing the relaunch of Cruise Deals in Swansea.

Most recently she held a general manager role in Ireland, handling the entire operation there.

She added: “While it is fair to say that the majority of our business comes from our own channels, we still work with any ABTA travel agent. We are open to the trade and have always worked with them.”

John Lynch, director of tourism at the Jamaica Tourist Board commented: “We’re excited to be welcoming Thomson Dream to Jamaica later this year and were delighted to get involved in the film. Dream Runners is a very different way of showcasing our beautiful Jamaican scenery, using freerunners and their incredible stunts over a selection of our most iconic landmarks.”

See the video below:

Leave A Reply