TripAdvisor launches dedicated cruise review site
TripAdvisor has today launched TripAdvisor Cruises in the UK and US, which expands the world’s largest travel site to offer cruisers the ability to read and write cruise ship reviews, share photos and shop for deals, exposing cruise to up to half a billion monthly users.
Bryan Saltzburg, president of TripAdvisor Flights, Cruise & Car, said: “We know our community demands the best options while travelling, and by adding awe-inspiring cruises to our platform, we’re excited to support the continued growth of the overall cruise industry by bringing cruise to the world’s largest travel audience. The addition of cruise will help solve the complexity of planning and booking a voyage, supported by the confidence of rich user generated content with reviews and photos from millions of TripAdvisor members. For example, cruisers can research and book their flight to the port, a hotel room for the night before departure, review ‘Ship-tinerary’ pages, compare cabin options, book excursions, and read reviews all in one place.”
The Ship-tinerary pages are a new, comprehensive tool in cruise planning, delivering ship profiles to help users grasp whether a ship is the right choice for them.
Data from the Cruise Lines International Association (Clia) shows that the cruise industry continues to grow at a steady pace, with 30 million passengers expected to cruise in 2019 – an increase of more than 34 per cent in the past five years. While this is the first time TripAdvisor will feature cruise reviews, TripAdvisor travellers are already passionate about this industry. Based on 2018 TripAdvisor data, 32 per cent of TripAdvisor users have cruised before and 44 per cent are cruise shoppers.
Cruise lines around the world have welcomed the launch of TripAdvisor’s cruise reviews.
Ben Bouldin, AVP and MD UK&I at Royal Caribbean International, the official partner for the UK launch of the new TripAdvisor cruise offering, said: “We are thrilled to be partnering with TripAdvisor on the launch of its dedicated cruise hub, which we anticipate having a huge impact on the travel industry as a whole, introducing cruise to a completely new audience of travellers and holidaymakers.”
For almost 15 years, TripAdvisor has been anchored by Cruise Critic, the world’s largest cruise site and credible place travellers turn to when they want to set sail, making TripAdvisor Cruise an established expert in the industry. Building upon this rich history, TripAdvisor will apply those learnings and expertise to its massive audience of 490 million unique monthly users who place their trust in user-generated content. Cruise Critic will continue to operate independently of TripAdvisor.