TUI is to launch its own river cruise brand from summer 2020 with three adult-only ships.
The new division, named TUI River Cruises, will offer each customer £120 in credit to be spent on shore excursions, offering passengers the chance to tailor their holiday. There will also be the option to add drinks packages while gratuities will be included.
Chris Hackney, managing director of Cruise for TUI UK & Ireland said: “We’re incredibly excited to be moving into the river cruise market, we’re always looking for new opportunities to offer our customers even more variety when it comes to choosing the perfect holiday and our river cruises will really take this to the next level as customers are able to personalise their package whether that’s board type, cabins, excursions and even cocktail choice.
“We’re very proud to be known for the friendliest service, exciting itineraries and great value for money when it comes to our ocean cruises and we look forward to bringing this to TUI River Cruises.”