Virgin Voyages announces curated music experience

Virgin Voyages has announced a new music experience for guests aboard Scarlet Lady, featuring DJ residencies, an on-board record shop and a karaoke lounge.

Due to set sail for its inaugural season in 2020, Scarlet Lady will be equipped with The Groupie, a private karaoke and gaming lounge, and an on-ship record shop called Voyage Vinyl, featuring personal listening stations, limited-edition vinyl collections with playlists by Virgin Voyages’ past and present DJs, and a performance spot for live DJ sets by Scarlet Lady’s resident DJs.

The residency programme will feature performances by world-class talent on ship, in-port destinations and at The Beach Club at Bimini.

Last month, Virgin Voyages announced that the Grammy- and Oscar-winning DJ, songwriter and record producer Mark Ronson has committed to four performances at The Beach Club at Bimini in 2020. Other big names on the line-up include multi-platinum chart-topping artist,  DJ, producer/ remixer, MK (Marc Kinchen) and Grammy-nominated electronic music duo Sofi Tukker, known for their smash-hit Best Friend.

Incorporating the Virgin brand’s deep-rooted history in music, Virgin Voyages’ sonic identity will have a home in electronic music, but will also include other music genres to appeal to all its Sailors. Virgin defines electronic beyond traditional EDM, incorporating electronic sounds from classic eras, disco and 80s sounds.

Virgin Voyages has also announced the expansion of its Creative Collective to include music. It will include WhiteLabel Creative, a group of music industry insiders who specialise in sensory branding and cultural programming for hospitality and lifestyle experiences.

WhiteLabel Creative is responsible for developing the background sonic palettes across the ship and securing DJs for The Beach Club at Bimini’s residency programme.