Virgin Voyages has introduced a new programme of perks for the remainder of the year. It’s a preview of The Sailing Club, the line’s past passenger loyalty programme which is set to launch in 2023.
For now, two sets of perks are being offered to passengers who have sailed with Virgin in 2021 and 2022.
One includes drinks, wf-fi and anytime boarding, exclusive cocktail parties and laundry services, while the other offers onboard spending perks, giveaways and $200 onboard credit.
‘Tokens’ to track all qualifying spend will be added to ensure guests receive benefits in 2023.
President and chief experience officer Nirmal Saverimuttu said: “This brand was built on innovation, so we’re taking a truly unique approach and developing a programme that will give sailors [passengers] a taste of what’s to come while rewarding those who’ve supported the brand all along,
“I’ve met so many incredible sailors – many who have voyaged with us more than 10 times since we’ve launched – and this new programme is a thank you for their commitment.”