Voco motion
IHG has launched a new upscale hotel brand called voco. It will begin in the group’s Europe, Middle East, Asia & Africa (EMEAA) region, with plans to take it to the Americas and China. IHG expects to open more than 200 voco hotels in 10 years.
Voco – inspired by the meaning ‘to invite’ in Latin – will work with individual and locally-branded hotels. ABTAmag.com
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