Where next for cruise? Andy Harmer, Clia, on cruise in 2020
As we enter a new year and a new decade, we invited industry heads to share their predictions on where the cruise industry is headed. The answers range from greater sustainability to more choice for ultra-luxury voyages – and much more besides.
SVP membership & director, Clia UK & Ireland
Clia recently published its 2020 State of the Cruise Industry Outlook Report, bringing together much of the research and data we’ve collected over the past year to put a spotlight on the top trends we’re seeing across the industry.
The cruise industry has certainly cemented its role as a mainstream holiday choice over recent years, with more than 32 million guests expected to sail globally this year. As demand for cruising reaches new heights, the industry is accelerating its efforts to be a leader in responsible tourism. As such, environmental sustainability and destination stewardship are at the very forefront of the industry’s priorities for 2020 and beyond.
Looking ahead over the coming year, Clia cruise lines will continue to make substantial investments in reducing its environmental impact – having already invested more than $22 billion in the development of new energy-efficient technologies and cleaner fuels.
Last year, Clia cruise lines made the first-ever industry-wide emissions commitment, pledging to reduce the rate of carbon emissions across the industry fleet by 40 per cent by 2030. Moving forward, cruise lines will continue to explore new ways to become more sustainable. For example, 44 per cent of the new ships being built currently will rely on liquefied natural gas (LNG) fuel for primary population. LNG fuel has virtually zero sulphur emissions, resulting in a 95 per cent to 100 per cent reduction in particulate emissions and a 20 per cent reduction in greenhouse gas emissions. Two cruise ships already run on LNG while at sea and in port – AIDAnova and Costa Smeralda – and two new ships will be launching this year, P&O Cruises’ Iona and Carnival Cruise Line’s Mardi Gras.
Mutual respect and collaboration
With the ever-increasing growth in the cruise sector comes the responsibility to work closely with cruise destinations through mutual respect and collaboration. In 2020 and beyond, the cruise industry will continue to explore new and creative ways to manage the fl ow of visitors and implement the highest standards of responsible tourism. Partnerships with local governments, ensuring staggered arrivals and departures, and diversifying shore excursions are all ways in which the industry is working towards positive destination stewardship.
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In this issue, we look ahead to the next 12 months, bringing you expert opinion from travel industry leaders as we ask them, where next for cruise? Andy Harmer of Clia, Ben Bouldin of Royal Caribbean International, Lynn Narraway of Seabourn, Craig Upshall of Aurora Expeditions and Neil Barclay of Viking Cruises all share their views, in this special section of the magazine. Click here to read the magazine in full.