Windstar Cruises announces new appointments

Windstar Cruises announces new appointments

Betsy O’Rourke has been appointed as chief commercial officer, while Dianna Rom is promoted to vice president of sales

Small ship line Windstar Cruises has announced two new appointments to its leadership team.

Betsy O’Rourke has joined as chief commercial officer, while Dianna Rom has been promoted to vice president of sales.

O’Rourke has been the chief commercial officer for Windstar’s parent company Xanterra Travel Collection for the past 10 years, and the move allows her to focus on growing the brand in the marketplace.

Prior to this, she was senior vice president of marketing at Royal Caribbean International and she has also worked at Wyndham Worldwide and the Travel Industry Association.

“We couldn’t be happier to have Betsy fully focused on Windstar moving forward,” said Windstar Cruises president Christopher Prelog.

“She stepped up and ushered us through the challenges presented by the pandemic and her expertise has us poised for success in the luxury cruise market.”

Meanwhile, in her new position, Dianna Rom oversees the domestic and international sales team for the Windstar brand and is responsible for developing sales strategies and goals.

“Dianna’s sales acumen and knowledge of the travel and cruise landscape is so helpful to all of us at Windstar,” said Prelog.

“She’s approachable and friendly. She has great relationships within the industry, and she’s an incredible asset for us as we work together to strengthen the brand and reach new to Windstar cruisers.”

Read more: Windstar Cruises introduces all-inclusive pricing option

 

 

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