Cruise Adviser has officially unveiled a new logo and redesigned website, marking a major milestone in the publication’s evolution since its founding in 2013.
The update reflects more than a visual refresh. It represents a deliberate step forward for a brand that has spent over a decade building credibility in cruise industry reporting, yacht sales coverage, and luxury maritime journalism.
A Brand Built Over a Decade
Founded in 2013, Cruise Adviser has grown from a niche cruise-focused platform into a trusted source for cruise line developments, fleet updates, ship refits, superyacht transactions, and industry analysis. Over the years, the publication has developed a reputation for factual reporting, clear storytelling, and consistent coverage of both mainstream cruise operators and the high-end yacht market.
That legacy remains central to the rebrand. The new identity is designed to better reflect the maturity and authority the brand has earned over time.
A More Refined Visual Identity
The new Cruise Adviser logo introduces a cleaner, modern wordmark that emphasizes clarity and professionalism. The refined typography and simplified design ensure stronger recognition across digital platforms, including search, social media, and industry citations.
The visual update aligns with Cruise Adviser’s positioning as an editorial-first publication rather than a lifestyle blog, reinforcing trust among readers, industry professionals, and partners.
A Website Designed for Serious Readers
Alongside the logo refresh, Cruise Adviser has launched a redesigned website focused on speed, structure, and readability. Navigation has been simplified, content categories are more clearly defined, and featured stories now receive stronger visual emphasis.
The updated layout is built to support high-volume news cycles while maintaining a clean reading experience, particularly for in-depth yacht sales reports, cruise industry announcements, and long-form features.
Recognised for Editorial Excellence
Cruise Adviser’s work has been acknowledged across the industry, with the publication receiving recognition for its consistent reporting and coverage quality. The rebrand builds on that foundation, ensuring the platform visually matches the standards it has maintained editorially.
Rather than chasing trends, the redesign prioritises longevity, scalability, and editorial integrity.
Looking Ahead
While the platform’s look has evolved, Cruise Adviser’s core mission remains unchanged: to deliver accurate, timely, and well contextualised coverage of the global cruise and luxury yachting industries.
The new logo and website provide a stronger framework for future growth, expanded coverage, and deeper storytelling, while staying rooted in the brand values established since 2013.
Cruise Adviser’s refreshed identity is now live, marking the next phase of a brand shaped by experience, consistency, and trust.
