Cruise Adviser is the leading cruise publication for the travel trade. Uniquely aimed at front-line travel agents, two thirds of readers say the magazine has helped them make a sale.

The multi-award-winning magazine covers the entire cruise industry, from the smallest ships to the largest, expedition vessels to ultra-luxury yachts, in an unbiased and informative way. Each issue contains all the latest cruise news, including ship launches, fam trips, incentives and new hires, with features written by the best travel writers in the country. Designed in clean, elegant style, and packed with intelligent, thought-provoking journalism, Cruise Adviser is a trade publication with the ethos of a consumer magazine. Cruise Adviser covers cruise lines that it deems relevant and newsworthy, regardless of whether or not they advertise. It is the only trade magazine to include a comprehensive and free directory section.

In November 2020, Cruise Adviser relaunched in a new interactive, digital-only format and is now published 12 times a year on the second Wednesday of the month. To view our 2021 media kit and forward features list, please click here.

The Cruise Digest

The Cruise Digest, Cruise Adviser’s weekly newsletter that surveys the state-of-play in the cruise industry, is out each Wednesday. If you have not signed up to the receive Cruise Adviser and The Cruise Digest, please do so here.


Cruise Adviser recently launched two video series: ship tours produced in association with bloggers Ben & David and Cruise Adviser Conversations, which features interviews with leading industry people. The new format of Cruise Adviser will allow for more video content, both in editorial and promotions.

The Cruise 20 awards

In 2019, Cruise Adviser launched The Cruise 20 awards, in which readers are asked to vote for their favourite cruise lines in 20 categories, from best pizza to best agent awards. The next Cruise 20 award winners will be revealed in August 2021.


In 2019, Cruise Adviser ran a series of events themed around different areas of the industry, including luxury and adventure cruise, as well as its Christmas Bash. Events planned for 2020 were cancelled due to the coronavirus pandemic, but there are plans to host virtual and in-person events in 2021.

Recognition for Cruise Adviser

Trade Feature of the Year – Travel Media Awards 2017, 2018, 2019 (winner); Trade Feature of the Year — Clia Media Awards 2017 (winner); Trade Feature of the Year — Travel Media Awards 2017 (winner); Trade Publication of the Year — Travel Media Awards 2017, 2018, 2019 (nominated); Trade Feature Writer of the Year — Travel Media Awards 2019 (nominated) (Sam Ballard); Trade Feature Writer of the Year — Travel Media Awards 2017 (nominated) (Anthony Pearce).


Advertising and partnerships
Sam Ballard, director

Bryan Johnson, senior sales manger
020 3865 9338
075 3270 9734

Anthony Pearce, director

Cruise Adviser
Hop Exchange,
Southwark Street,
London,  SE1 1TY

020 3865 9360

Cruise Adviser is created by Waterfront Publishing. See waterfront-publishing.com for more details.