Adora Cruises has introduced a new loyalty program aimed at thanking guests who choose to sail with the brand more than once.
Called Adora Club, the program is designed to reward repeat cruisers with small but meaningful benefits that make each trip feel a little more special. Rather than focusing only on promotions, Adora says the goal is to build a closer relationship with its guests.
The cruise line wants loyal passengers to feel recognized, whether they are booking their second sailing or their tenth.
How the Adora Club Works
Adora Club follows a simple points-based system. Guests earn points every time they complete a cruise, and those points determine their membership level.
There are four tiers in total: Azure, Pearl, Platinum, and Diamond. As members move up, they unlock added perks such as souvenirs, onboard spending discounts, and priority boarding and disembarkation.
These benefits are meant to make the cruise experience smoother and more comfortable, especially for travelers who cruise regularly.
Launch Offers and Member Rewards
To mark the launch, Adora Cruises is running a limited-time sign-up campaign. Guests who register for Adora Club through the company’s website or WeChat channel before February 11, 2026, can access exclusive introductory offers.
The program also includes a “Refer a Friend” feature. Members who successfully invite friends to join the Adora Club can enter a lucky draw.
Prizes range from Adora-branded merchandise to free cruises aboard Adora Magic City and Adora Mediterranea, giving members a chance to return to sea at no extra cost.
Looking Ahead
Adora Cruises says this is just the beginning for the loyalty program. The company plans to explore partnerships with other brands in the future, allowing members to enjoy added benefits beyond cruising.
At the same time, Adora is preparing for continued growth, including the arrival of its next new ship, Adora Flora City, which is expected to enter service in late 2026 from Guangzhou.
Adora’s broader strategy also includes celebrating cultural storytelling at sea, as seen in its Mediterranea season that brings Chinese heritage and traditions onboard, adding another layer of immersive guest experiences.
With Adora Club, the cruise line is clearly focusing on long-term relationships rewarding guests not just for booking once, but for choosing to sail again and again.
